Overview
- Indian Hotels Company Limited agreed to acquire a controlling 51% stake in Brij Hospitality, securing ownership of the Brij brand.
- The transaction remains subject to customary closing conditions with no stated timeline for completion.
- Coverage diverges on price, with PTI/News18 citing Rs 193 crore while other industry reports say financial terms were not disclosed.
- The move shifts an existing marketing and distribution alliance into majority ownership as Brij’s founders continue as partners.
- IHCL expects to add 11 operating Brij hotels and 11 in the pipeline, taking its portfolio to about 610 properties with 253 in development, including offbeat cultural, spiritual and wildlife destinations.