Overview

• IFC moved the film from a planned limited run to a full wide rollout after the teaser’s fast viral performance.
• The movie opens Oct. 3 in an unspecified number of theaters, with no streaming window announced.
• The trailer drew more than 1 million views within days on IFC’s channel and nearly 3 million across outlets in under a week.
• Google searches about the dog’s fate spiked by over 2,000%, according to IndieWire’s reporting on Google Trends.
• Premiering at SXSW to strong reviews, the 72–75 minute film is told from a dog’s point of view and stars writer-director Ben Leonberg’s real dog, Indy.