Overview

• IFBA warns that ‘No Palm Oil’ packaging exploits consumer anxieties by prioritizing marketing over nutritional evidence
• The association underscores palm oil’s affordability, versatility and natural shelf stability valued by leading brands
• ICMR–National Institute of Nutrition’s 2024 guidelines recognize palm oil’s tocotrienols for cholesterol reduction and recommend rotating it with other oils
• IFBA cautions that deceptive palm oil–free claims could undermine the government’s National Mission on Edible Oils–Oil Palm to boost domestic cultivation
• Consumers are urged to follow official dietary recommendations rather than unverified influencer advice when selecting edible oils