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IFA 2026 Opens in Berlin With Public Days Underway

Global brands and startups are using the five‑day fair to present AI, smart‑home and mobility innovations that will drive product announcements and visitor plans.

Overview

  • The event is running at Messe Berlin with trade programming held before the public sessions and the public program now open for visitors through September 8.
  • Tickets are required and remain available online and at on‑site counters with adult day tickets priced at €21.50, reduced tickets at €14 and a family day pass for €43.
  • Major companies and startups are on site to give presentations and product demos covering AI, smart home, mobility, circular economy, robotics, photography and content creation.
  • Exhibitor information on the Messe website lists global manufacturers such as Xiaomi, Bosch, Samsung, Sony, Dell and VW alongside smaller firms and startups.
  • Organizers coordinate with Berlin public transport and mobility partners and offer travel discounts through Deutsche Bahn, Lufthansa and micromobility providers to ease access for attendees.