Overview

• The fair runs September 5–9 at Messe Berlin, with top themes spanning AI, sustainability, smart home, XR, robotics and e‑mobility.
• The new IFA Innovation Award spotlights breakthroughs across categories including AI, quantum, AR/VR, audio, mobility, digital health, beauty and content creation.
• To draw younger visitors, the Creators Hub relocates to the Palais am Sommergarten with turnkey setups and gear for live recording.
• Programming expands for gaming and audio, featuring live‑gaming, speed‑gaming and Twitch activations, as Berlin seeks more audio exhibitors following High End’s move to Vienna.
• Visitors can try e‑scooters, e‑bikes and other vehicles on a Mobility Test Track, while B2B activity returns on‑site with IFA Global Markets in Hall 26 alongside a continued public focus.