Overview
- The fair runs 5–9 September at Messe Berlin with opening day hours 12:00–18:00 and subsequent days 10:00–18:00, and adult day tickets cost €19.50 online with free entry for children 15 and under when accompanied.
- Organizers foreground AI, sustainability and smart living across show areas that include smart home, e‑mobility, XR, robotics, digital health, gaming and audio.
- A new IFA Innovation Award debuts with categories such as Emerging Tech, Tech for Good, Audio, Design, Mobility, Digital Health, Beauty & Personal Care and Content Creation.
- Creator programming relocates to the Palais at the Sommergarten with a dedicated Creator Hub offering livestream, podcast and studio setups, alongside expanded live‑gaming, speed‑gaming and Twitch programming.
- Major brands including Samsung, LG, Sony, Microsoft and Nvidia are exhibiting, and early demos highlight a Siemens oven that uses AI to identify food and auto‑set cooking and a Bosch robot vacuum that docks under a kitchen cabinet for charging, emptying and cleaning.