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IFA 2025 Puts AI at the Center as Berlin Fair Confirms Rebrand and Sold-Out Halls

Organisers rebrand the event as ‘Innovation For All’ to court younger visitors through creator culture.

Overview

  • The show opens on 5 September in Berlin with about 1,900 exhibitors, adult tickets priced at €19.50, and free entry for children up to 15.
  • Exhibitors spotlight AI-driven household robots, including lawn mowers that navigate without boundary cables and steer around animals, and cleaning robots that use cameras to avoid small items like shoelaces.
  • IFA leadership frames artificial intelligence as the event’s “invisible operating system,” positioning it as the connective layer across appliances and smart-home devices.
  • Market researcher NIQ reports accelerating home automation and warns that Chinese manufacturers are pressing the market with short innovation cycles and aggressive pricing.
  • Sustainability features prominently, with organisers citing refurbished smartphones at roughly a 10 percent market share, while new Gen Z programming adds creator studios, mobility tests, beauty and gaming areas.