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IFA 2025 Preview: Samsung Sets 'AI Home' Tone as Pre-Show Plans Solidify

AI-focused home tech will anchor the narrative across appliances, TVs, PCs.

Overview

  • Europe’s largest consumer-tech show runs in Berlin from September 5–9, with vendors queuing early announcements before doors open.
  • Samsung’s IFA presentation is titled “AI Home: Future Living, Now,” with the company saying it will highlight the role of artificial intelligence in home appliances.
  • Samsung has confirmed a virtual Unpacked on September 4, with unconfirmed reports pointing to Galaxy Tab S11 models possibly using MediaTek’s Dimensity 9400 and a Galaxy S25 FE expected to feature an Exynos chip, a 12MP selfie camera, and a 4,900mAh battery with 45W charging.
  • Lenovo is set to show new hardware, while leaks suggest a rotatable-display concept laptop plus a rumored Legion Go 2 handheld powered by an AMD Ryzen Z2 Extreme chip.
  • Acer will hold a press conference focused on productivity and gaming, Hisense plans upgrades to its RGB-MiniLED TVs with AI-driven software, and Anker teases “major product launches” that bring intelligence into everyday life with potential Qi2 chargers speculated.