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Idris Elba Targets African Cinema Gap with ‘African Odeon’ Chain and Tech Pilots

His blockchain-based wallet is being piloted in Ghana to streamline payments, alongside an AI script app built to improve accessibility for creatives.

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Overview

  • Elba has unveiled plans for a pan-African cinema chain called ‘African Odeon’ to tackle the continent’s shortfall of traditional theaters, currently under 3,000 venues.
  • The Akuna Wallet, co-founded by Elba and named after his middle name, is undergoing trials in a Ghanaian regulatory sandbox backed by the central bank to simplify cross-border payments for artists and producers.
  • Talking Scripts, an AI-powered app developed with director Stefan Schwartz, offers audio narration of scripts to support users with dyslexia, ADHD, or language barriers and has been used in productions like “The Boys.”
  • Elba aims to build a data-driven ecosystem linking production through distribution to prove Africa’s market viability to global investors and partners.
  • He predicts that artificial intelligence will leapfrog Africa’s creative sector by enabling hybrid filmmaking models and opening new opportunities for local storytellers.