Overview
- Shaken Udder will remain an independent business unit and keep its full team in place.
- The UK brand, founded in 2004 in Tiptree by Jodie and Andrew Howie, offers about 20 products and expects roughly €40 million in revenue this year.
- Deal terms were not disclosed by the companies.
- EY-Parthenon and Clifford Chance advised Idilia on the transaction.
- The move follows Idilia’s €50 million purchase of 50% of Cacaolat and comes after record €204 million sales and a €21.2 million 2023 profit.