Particle.news

Download on the App Store

Iconic Anti-Piracy PSA Used Unlicensed Clone Font, Digital Analysis Confirms

The 'You Wouldn't Steal a Car' campaign, remembered for its anti-piracy message and memes, ironically embedded a pirated version of the FF Confidential font.

Image
You wouldn't steal a car
Image

Overview

  • Digital forensic tools revealed that the 2004 anti-piracy PSA used the unlicensed XBand Rough font, a clone of the proprietary FF Confidential.
  • The discovery was made by journalist Melissa Lewis and Bluesky user Rib, who analyzed archived campaign materials with FontForge and the Wayback Machine.
  • Just van Rossum, creator of FF Confidential, confirmed XBand Rough is an illegal clone but expressed amusement rather than anger over its use in the campaign.
  • The PSA, produced by the UK's FACT and the MPAA, ran from 2004 to 2008 and became a cultural touchstone, spawning memes like 'You wouldn't download a car.'
  • Van Rossum has no plans to pursue legal action, as licensing for FF Confidential has since moved to Monotype from the original distributor, FontShop International.