Overview

• ICMR-NIE research confirms urban Indians consume 9.2 g of salt daily and rural populations average 5.6 g, both exceeding the WHO’s 5 g per day recommendation.
• The three-year intervention entered its first year with baseline assessments underway in selected districts of Punjab and Telangana.
• Researchers are collaborating with health workers at Health and Wellness Centres to design tailored salt-reduction counselling materials.
• A Chennai market survey found low-sodium salt substitutes in just 28 percent of outlets, priced at more than twice the cost of regular iodised salt.
• The #PinchForAChange campaign on Twitter and LinkedIn is promoting public awareness of hidden dietary salt and urging adoption of low-sodium alternatives.