iCloud Dominates as Apple's Leading Subscription Service in the US

Nearly two-thirds of American Apple users opt for paid iCloud storage, surpassing other services like Apple Music and Apple TV+.

64% of Apple customers in the US pay for iCloud storage, the highest adoption rate among Apple services.
Apple Music and Apple TV+ have lower adoption rates at 42% and 32%, respectively.
iCloud's integration with Apple devices makes it a seamless choice for users needing additional storage.
Standalone iCloud plans start at $0.99 per month, with higher tiers available through the Apple One bundle.
Apple's services sector, including iCloud, has become a crucial revenue source as hardware sales growth slows.