Overview
- The pilot began on January 10 and is running in a number of areas, with West Yorkshire confirmed.
- Online orders are now delivered in loose crates, while raw meat and cleaning products remain bagged for safety.
- Shoppers in trial zones no longer have the paid 30p option for paper, insulated or reusable woven delivery bags.
- Iceland is giving delivery drivers and store staff extra time at drop-off to help customers unpack.
- The supermarket has not disclosed all participating locations or the trial duration, noting precedent from rivals that already removed delivery bags.