Overview
- The national launch began on October 7, offering bags across the UK through the Olio app.
- Each bag costs £2 and is promoted as up to 80% off, with contents worth up to about £10.
- Bags contain at least eight items nearing their sell-by date, with possible produce, staples or deli goods.
- Shoppers reserve a bag in the Olio app, then pay and collect at the selected Iceland store during a set window.
- The rollout follows city trials in London and Manchester, with Iceland and Olio framing the move as a food-waste reduction and money-saving effort.