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Iceland Rewards Shoppers £1 for Reporting Shoplifters; Plans Facial Recognition Rollout

Iceland aims to deter theft with a £1 loyalty credit for reporting shoplifters following record shoplifting levels.

Overview

  • Iceland has begun crediting £1 to customers’ Bonus Cards immediately after staff verify reports of suspected shoplifters.
  • The chain estimates annual losses of about £20 million to theft, which it says constrains price cuts and staffing budgets.
  • Richard Walker has announced plans to deploy facial-recognition technology across all 970 UK stores to strengthen security.
  • The reward scheme has drawn criticism over the low incentive and the potential risks of shopper confrontation when reporting.
  • Government figures show shoplifting offences reached 530,643 in the year to March 2025, spurring legislation to remove low-value thresholds and create new retail theft and assault offences.