Overview
- The time-limited promotion is live across roughly 960 UK Iceland and Food Warehouse stores and runs until November 5.
- About 250 items have been reduced, with examples including Richmonds 8 Thick Pork Sausages at £2 (was £2.75) and Lurpak spreadable butter at £3.50 (was £4.75).
- Multibuy offers feature across many lines, such as 8 for £10, 3 for £10, and mix-and-match deals on products like Yorkshire puddings, fish, and soups.
- The list was built from customer purchasing analysis to reflect over-60s’ preferences, yet the marked-down shelf prices apply to all shoppers during the promotion.
- Iceland’s longstanding 10% discount for shoppers aged 60+ continues every Tuesday in-store with valid ID and a registered Bonus Club card, with no minimum spend.