Overview

• Around 28–30% of 18–35-year-olds say they add ice to beer in warm months, according to the LG-commissioned survey.
• The poll also reports about 35% of Gen Z drinkers put ice in red wine, far above older age groups.
• Social pressure shapes behavior, with one in ten respondents refraining from asking for ice and roughly one in seven reporting shaming by staff or hosts.
• Traditionalist voices, including JD Wetherspoon founder Sir Tim Martin, derided the habit as sacrilege, while some landlords confirmed occasional requests for ice in lagers, ciders and even ales.
• Commentary links the shift to continental customs, TikTok trends and the UK’s record-hot summer, though the findings rest on a commercial poll rather than independent academic research.