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ICE Unveils New Recruitment Video Featuring DaBaby Track and Trump-Style Livery

Critics question the video’s use of a DaBaby track, citing unresolved copyright issues along with bold partisan branding.

Overview

  • ICE unveiled the video on August 14 showcasing DaBaby’s “TOES” alongside an ICE vehicle painted in red, blue and gold reminiscent of President Trump’s private jet.
  • The Guardian described the clip as a recruitment advertisement intended to draw new agents to the agency.
  • The caption “Iced out” prompted social media users to label the production an unethical use of taxpayer money.
  • ICE has not clarified whether it obtained a license for DaBaby’s track, reviving concerns after its previous Jay-Z–backed post was removed over copyright issues.
  • Observers warn that pairing a controversial artist with partisan branding risks undermining ICE’s public image.