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Ice Spice’s ‘Big Guy’ From New SpongeBob Movie Turns Into Viral Meme

A simple, repeatable chorus has powered a meme wave that doubles as promotion ahead of the film’s December debut.

Overview

  • Ice Spice released the single and video for Big Guy tied to The SpongeBob Movie: Search For SquarePants, and the chorus quickly spread across X, TikTok, Instagram and YouTube.
  • Creators have flooded feeds with remixes and mashups — including a popular Jamiroquai Virtual Insanity blend — alongside GIF captions, image macros and YTPMVs.
  • Early reactions mocked the sparse hook before repeated listens helped turn it into an earworm and widely quoted catchphrase.
  • Reporting confirms Ice Spice has a voice role in the film as a fish at Bikini Bottom High School, previewed in the Big Guy video.
  • The song’s lyrics were posted to Genius, and the video’s theme-park visuals align the rollout with the movie’s marketing ahead of its December 19 theatrical release.