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Ice Spice Shines in Starry Soda Super Bowl Commercial

Rapper Ice Spice becomes the face of PepsiCo's Starry soda in a memorable Super Bowl ad, marking a significant milestone in her rapidly ascending career.

  • Ice Spice stars in a Super Bowl commercial for PepsiCo's new lemon-lime soda, Starry, encouraging viewers to 'see other sodas'.
  • The commercial features animated mascots Lem and Lime competing for Ice Spice's affection, symbolizing her move from old lemon-lime sodas to Starry.
  • Ice Spice's former lemon-lime soda love interest appears, leading to a humorous rejection scene.
  • The ad contributes to Ice Spice's growing presence in the entertainment industry, following her Grammy nominations and collaborations with major artists.
  • Starry, launched in January 2023 as a replacement for Sierra Mist, aims to compete with leading lemon-lime sodas and has become the official soft drink of the NBA, WNBA, and G League.
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