Overview
- Spots are airing in Democrat-led cities including Sacramento and Denver with messages that accuse sanctuary policies of forcing officers to “stand down” and urge them to “join ICE.”
- ICE says the ads are strategically placed during NFL broadcasts and other sporting events, with Sacramento buys scheduled through the end of the month and subject to extension.
- The agency promotes incentives including signing bonuses up to $50,000, student loan repayment up to $60,000, and premium pay with enhanced retirement benefits.
- DHS says ICE has received more than 150,000 applications and issued over 18,000 tentative offers as it pursues a stated goal of adding 10,000 agents.
- Denver officials criticized the commercials, and a department spokesman said the ad push has not led to any officers leaving for ICE.