Overview
- The Department of Homeland Security launched its “Defend the Homeland” social-media campaign on August 1 to hire 14,050 ICE agents by late September.
- Ads are running on YouTube, Meta, Snapchat, LinkedIn, X, Hulu, HBO Max and Amazon Prime to reach veterans, Gen Z and legal professionals.
- Under a $75 billion supplement and a five-year $76.5 billion budget, ICE is offering $50,000 signing bonuses, student-loan assistance and enhanced retirement benefits.
- More than 80,000 people have applied, exceeding the campaign’s target by over fivefold.
- Actor Dean Cain announced on Fox News that he will be sworn in as a reserve ICE agent to support President Trump’s immigration enforcement priorities.