Overview
- An internal 30-page ICE plan details a $100 million push to recruit enforcement personnel using geofencing, influencers and tailored digital ads.
- Targeting includes people near military bases, NASCAR events, college campuses and gun or trade shows, plus users on platforms such as Snapchat and Rumble.
- At least $8 million is earmarked for influencer partnerships, with projections of over 5,000 applicants at roughly $1,500 per application.
- DHS says the campaign has been “wildly successful,” reporting more than 220,000 applications in five months and over 18,000 tentative job offers.
- The drive follows a major funding increase for enforcement to roughly $30 billion and aims to add more than 10,000 officers, drawing warnings about combative messaging from former ICE director Sarah Saldaña.