Overview
- The new version reimagines the lead track from Ice Cube’s Man Up, the 12th studio album released September 12 on Lench Mob Records/Hitmaker Distro.
- The song is available on digital streaming platforms on October 9 with an accompanying visualizer.
- Ice Cube frames the release as a rebuttal to claims that rap fuels social problems, saying the music has been reporting the struggle, not causing it.
- The visualizer underscores that inequality and injustice predate the genre, reinforcing the track’s message.
- Promotion aligns with Ice Cube’s Truth To Power: 4 Decades of Attitude tour, which continues with arena dates through mid-October.