Overview

• The song and its video were released on September 5 via Lench Mob Records and Hitmaker Distribution.
• Media reports say the album Man Up is due on September 12.
• The video was directed by Gabriel Hart, also known as Video GOD.
• Ice Cube says the single highlights how violence and broken systems existed long before the genre.
• This marks his first new release since 2024’s Man Down, with Man Up presented as its sequel.