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Ice Cream Brands Roll Out Multi-Day Freebies and Discounts Ahead of National Ice Cream Day

Special giveaways, app-based discounts alongside sweepstakes roll out through July to fuel consumer engagement around the holiday.

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Overview

  • Dippin’ Dots will give away free mini cups at 120 U.S. locations for a two-hour window on July 20 with collectible take-home cups for the first 100 customers.
  • The brand’s partnerships with Cinemark, Chuck E. Cheese and American Dream Mall include exclusive deals, digital coupons and sweepstakes running July 14 through 27.
  • Baskin-Robbins Rewards members can get $5 off orders of $20 or more via the BR app, in-store, online or third-party delivery from July 20 to 26.
  • Dairy Queen’s DQ Rewards members receive a free Dilly Bar with any $1 or more online or in-app purchase from July 14 to 20.
  • On July 20, Cold Stone Creamery is hosting a sweepstakes for a year’s supply and introducing a Birthday Cake OREO Cookie Ice Cream Taco, while Van Leeuwen is offering $3 Honeycomb scoops from 12 to 2 p.m. with chances to win a three-gallon tub and merchandise.