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Ice Bucket Challenge Revived to Support Mental Health, Raises $190,000

The University of South Carolina's MIND club leads the Speak Your Mind campaign, with celebrity endorsements and funds benefiting Active Minds.

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Overview

  • The Speak Your Mind Ice Bucket Challenge, launched by USC's MIND club, has raised nearly $190,000 of its $250,000 goal for Active Minds.
  • This reimagined campaign adapts the 2014 Ice Bucket Challenge format to promote mental health awareness and destigmatization.
  • High-profile participants include Peyton Manning and Today show hosts Jenna Bush Hager, Savannah Guthrie, and Carson Daly.
  • The ALS Association has officially endorsed the campaign, celebrating its continuation of the original challenge's legacy of activism.
  • USC junior Wade Jefferson, who founded the MIND club after losing two friends to suicide, aims to normalize mental health conversations through this initiative.