Overview

• The #SpeakYourMIND Ice Bucket Challenge, launched on March 31, 2025, by the University of South Carolina’s MIND Club, aims to raise funds and awareness for youth mental health and suicide prevention.
• Participants film themselves being doused with ice water, share the video on social media with a donation link to Active Minds, and nominate others to join the challenge.
• The campaign has raised over $321,000 as of April 24, surpassing expectations and gaining traction among teens in the U.S. and Canada through platforms like TikTok and Instagram.
• Celebrity participants, including Peyton and Eli Manning, Jenna Bush Hager, James Charles, and Haleyybaylee, have amplified the campaign’s visibility and reach.
• While widely celebrated, the revival has prompted debate over whether repurposing the Ice Bucket Challenge dilutes its original mission for ALS awareness.