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3d ago

Ice Bucket Challenge Revived for Mental Health, Surpasses $340,000 in Donations

University of South Carolina students launch #SpeakYourMIND campaign, blending homage to the 2014 ALS initiative with a new focus on youth mental health advocacy.

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Overview

  • The #SpeakYourMIND Ice Bucket Challenge was initiated by USC’s Mental Illness Needs Discussion (MIND) club to raise awareness and funds for mental health through Active Minds.
  • Originally aiming to raise $500, the campaign has exceeded $340,000 in donations as of late April 2025, with a new target set at $500,000.
  • Prominent figures, including Peyton Manning, James Charles, and Jenna Bush Hager, have participated, helping the campaign gain widespread visibility.
  • Some members of the ALS community have expressed concerns about the campaign overshadowing the original 2014 Ice Bucket Challenge’s mission, though the ALS Association has endorsed the new effort.
  • The initiative aims to destigmatize mental health discussions and promote youth-led advocacy, with resources and tools provided through Active Minds.