Overview

• The ICC confirmed the women’s-only global partnership with Google on August 29, positioning it as a major step for growth and visibility in women’s cricket.
• Activations will span Android, Google Gemini, Google Pay and Google Pixel to surface highlights, player stories and streamlined payments across the fan journey.
• The rollout targets the ICC Women’s Cricket World Cup 2025 in India and Sri Lanka and the ICC Women’s T20 World Cup 2026 in England and Wales.
• ICC chair Jay Shah called the agreement a landmark for the women’s game, citing plans to create more engaging experiences and broaden reach.
• Google India’s Shekar Khosla said the alliance focuses on sustained, deeper engagement beyond a single tournament, following Unilever’s selection earlier this year as the ICC’s first global women’s partner.