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ICC Scrambles To Rework India Media Rights After JioStar Serves Exit Notice

Steep losses and a shrinking ad market have pushed the ICC to reopen bidding just weeks before the 2026 T20 World Cup.

Overview

  • JioStar has formally told the ICC it wants to withdraw from the India media-rights deal two years early from the 2024–27 cycle reportedly worth about $3 billion.
  • The ICC has restarted a sale for 2026–29 at roughly $2.4 billion and has sounded out Sony Pictures Networks India, Netflix and Amazon Prime Video, with no firm interest reported so far.
  • Industry reporting says backroom talks include a potential 20% price cut on the existing arrangement, with sources noting the ICC’s contract protections and the possibility of a negotiated settlement.
  • JioStar’s audited accounts show provisions for sports-rights losses surged to ₹25,760 crore in 2024–25, with the real-money gaming ban creating an estimated $840 million advertising gap and currency weakness adding pressure.
  • If no replacement is secured, JioStar would remain contractually obligated through 2027, even as the ICC faces a tight runway before the T20 World Cup slated for February 7 to March 8, 2026 in India and Sri Lanka.