Overview
- Sanjog Gupta made the case in Mumbai during the announcement of the ICC’s global partnership with AB InBev India (Budweiser 0.0).
- Gupta said the final gives meaning and context to two years of bilateral Tests and fuels a months‑long qualification narrative.
- He noted that Lord’s was packed for the 2025 decider even without India or hosts England, showing fans now anticipate the event.
- The three finals have produced different champions—New Zealand, Australia and South Africa—with India runners‑up twice and missing the 2025 final won by South Africa over Australia at Lord’s.
- Gupta said the finals have “definitely delivered,” as the ICC positions the match as a flagship occasion for the Test format.