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IBU Pilots Loop-One Festival in Munich to Court Gen Z With Fast Skiroller Biathlon

The three-edition trial serves as the IBU's live test of a faster format to draw younger fans.

Overview

  • The festival debuts October 18–19 in Munich’s Olympiapark with a Super-Sprint on roll skis featuring 60 women and 60 men in four qualifying heats, a temporary 15-lane shooting range, and no World Cup points.
  • Organizers added standing-room capacity after brisk ticket sales, viewing along the course is free, and ARD will air Sunday’s finals live from 15:30.
  • The IBU is investing a low single-digit million-euro sum in Munich, planning three editions before formally evaluating the concept.
  • The initiative targets younger audiences with quicker races, curated in-stadium moments and an expanded social-media push, as the federation aims to triple its global fan base by 2030 after reporting 220 million video views last season and 300–400% digital growth.
  • Officials present the roll-ski format as a climate adaptation test alongside snow management and artificial snow, with stars such as Franziska Preuß and Sturla Holm Laegreid set to compete.