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IBM Opens Digital Sales Center in Valencia to Bolster EMEA Services

This move underscores IBM's long-term investment in Spain with Valencia emerging as a leading European technology hub

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Imagen de Gabrielle Crisman, director de IBM Valencia; Horacio Morell, presidente de IBM España; María José Catalá, alcaldesa de Valencia; Ángela Pérez, presidente de The Terminal Hub; y Paula Llobet, concejal de Innovación, en la inauguración celebrada este martes en Valencia

Overview

  • IBM inaugurated its new Digital Sales center on June 3 at The Terminal Hub in La Marina, Valencia, as part of its expansion across Europe, the Middle East and Africa.
  • The facility will start operations with around 100 digital sellers and is configured to scale up to 250 employees.
  • The center will deliver AI, hybrid cloud, automation and cybersecurity solutions to accelerate regional companies’ digital transformation.
  • New hires will join the IBM Sales Accelerator program, which combines structured training with hands-on immersion alongside global experts.
  • The opening marks a milestone in IBM’s presence in Spain since 1926 and reinforces Valencia’s reputation for attracting and developing tech talent.