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IBM and USTA Deploy AI Tools to Power US Open Fan Experience

The upgrades convert live court telemetry into near-real-time, personalized insights for fans on USOpen.org and the tournament app.

Overview

  • IBM and the United States Tennis Association rolled out new AI features on the US Open website and mobile app that are active for the 2026 tournament.
  • A Serve Quality metric will run across all 254 singles matches using limb-tracking of 21 joint and racquet points at 50 samples per second to produce roughly 1.2 billion data points over the event.
  • Match Chat, powered by watsonx Orchestrate, now answers natural-language questions and can return relevant photos and video alongside text to explain live action.
  • An all-new Live Updates homepage plus Likelihood to Win and Key Moments deliver personalized feeds and automated explanations of momentum shifts and turning points in matches.
  • IBM says Confluent, IBM Bob and other technologies route millions of live court data points into near-real-time workflows, a capability the USTA expects will deepen fan engagement and give coaches clearer, distilled insights from high-frequency data.