Overview

• Jack Kay is said to have signed a five-figure collaboration with boohooMAN today at the brand’s Manchester headquarters, according to the Daily Mail as cited by the Mirror.
• He was photographed in Manchester and pictured holding a boohooMAN T-shirt printed with “IBIZA FINAL BOSS” on the back.
• The social media personality recently signed with Neon Management, with a source saying the agency has already been inundated with requests.
• He released a debut track titled Ibiza Final Boss with producer Carnao Beats last week.
• Brands have begun referencing his look and meme status, including a Greggs post joking about a “Gingerbread Man final boss.”