Overview

• Jack Kay has grown his social-media following into the tens of thousands and secured representation with Neon Management for upcoming tour dates.
• He flew back to Newcastle for a fresh trim from barber Ali Kurbani before chartering a Cessna jet to resume his Ibiza appearances.
• Discussions are underway to trademark his “Final Boss” persona and launch merchandise inspired by his signature bowl haircut.
• Brands including Greggs, Currys and Booking.com have co-opted his meme status and he continues to explore new sponsorship deals.
• His personal life remains in focus after girlfriend Alisha Cook publicly reconciled with him on TikTok and adult entertainer Bonnie Blue reacted suggestively to his posts.