Overview

• Kay teamed up with Carnao Beats to release “Ibiza Final Boss,” a techno track sampling his voice that is now streaming on Spotify.
• Signed to Neon Management, he has booked paid appearances back in Ibiza and is in talks with ITV2 about a potential Big Brother slot.
• His social-media following has climbed past 150,000, prompting brands like Booking.com, Greggs and Currys to roll out meme-inspired promotions.
• Retailers report surging demand for Halloween costumes replicating his blunt bowl haircut, sunglasses and gold chain.
• Critics have raised concerns over representation after a single-source report claimed he hired five dwarves for an event, spotlighting ethical questions.