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Iberseries & Platino Industria Opens in Madrid With Korea in Focus as Market Expands Globally

The event positions Madrid’s growing production hub as a bridge for new partnerships between Asia and the Ibero‑American industry.

Overview

  • The fifth edition runs Sept. 30–Oct. 3 at the Matadero cultural center, with the Madrid Film Office reporting rising shoots and international co‑productions that bolster the city’s role.
  • South Korea is Country in Focus, with KOCCA participating as a strategic partner through pitching sessions, conferences and a showcase of Korean titles.
  • AI features prominently, including Madrid Audiovisual Cluster sessions on production workflows and VFX, plus panels on copyright, collective management and authorship in the age of AI.
  • Programming expands to platform‑driven strategies and unscripted formats, with a special conference featuring TikTok, YouTube and Twitch and sessions led by Mediapro and HBO.
  • Organizers emphasize financing, co‑production forums, pitch sessions and training, and introduce a new music strand to link the music business with film and series creators.