Particle.news
Download on the App Store

IAG Taps WME’s Nir Caspi to Lead Non-Scripted and New Media as Chief Growth Officer

The move reflects an expansion strategy that repositions leadership to capture creator-driven opportunities.

Overview

  • Caspi will oversee IAG’s Alternative & Factual division and lead the agency’s digital media initiatives.
  • As chief growth officer, he is tasked with identifying new business opportunities and expanding IAG’s services.
  • He succeeds Hayden Meyer, who shifts to a senior partner role focused on servicing key clients.
  • Caspi spent 15 years at WME with credits including Netflix’s Queer Eye reboot, A. Smith & Co., The Free Press, Mission Control, Julian Edelman and Linkin Park.
  • IAG leadership touts the hire as part of a growth push following the APA–AGI merger and Kyle Loftus’s elevation to president, as larger rivals scale back.