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IAAPA Names 2025 Brass Ring Finalists as Disney Sweeps ‘Most Creative Spectacle’ Category

Winners will be announced on February 5, 2026, ahead of an industry celebration at IAAPA Honors in Xcaret, Mexico in May.

Overview

  • IAAPA unveiled a global shortlist across 26 categories spanning live entertainment, food and beverage, marketing, merchandise, sustainability, and human resources.
  • Disney holds all three finalists for Most Creative Spectacle with Disney Starlight: Dream the Night Away, World of Color Happiness, and Disney Tales of Magic.
  • Universal parks in Japan, Singapore, and Beijing comprise the entire Most Creative Atmosphere Production lineup.
  • Universal Horror Unleashed in Las Vegas earned food and beverage nods for The Boiler build and the Death By Chocolate menu item.
  • SeaWorld Orlando received two marketing nominations, while Disneyland’s Key to Disneyland and Disney’s sustainable figurine packaging program are also finalists.