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IAA Munich Opens With Record Chinese Presence and New German EV Lineups

Record Chinese participation signals intensifying pressure on German rivals.

Overview

  • Organizers count 116 exhibitors from China as the show opens, with more than 35,000 Chinese-brand cars registered in Germany from January to August, roughly double year on year.
  • BYD’s Germany chief set a target of 50,000 annual sales and outlined plans to expand the dealer network toward about 300 locations by the end of 2026.
  • German automakers unveiled next‑generation electric models including BMW’s iX3 from the Neue Klasse, Mercedes’ GLC on the MB.EA platform, and Volkswagen’s ID. Polo and ID. Cross small EVs.
  • Stellantis said it will drop its 2030 full‑EV switch goal and argued the EU’s 2035 CO2 targets are no longer achievable for manufacturers.
  • Bavaria is deploying around 8,000 police officers as climate groups stage protests, including a Luitpoldpark camp expecting about 500 participants, while Markus Söder calls for a national auto strategy.