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IAA Mobility 2025 Sets Munich Stage for BMWMercedes EV SUV Face-Off

Running September 9–14, the event combines free downtown displays with a trade-only summit at the fairgrounds.

Overview

  • The show operates across two venues: publicly accessible Open Spaces throughout central Munich and the IAA Summit at Messe Riem restricted to industry and media.
  • General visitors do not need tickets for the Open Spaces, which feature interactive exhibits, test drives and demos; only the Summit requires accreditation.
  • Exhibitor rosters include major German and international brands, but notable absences this year include Tesla, most Stellantis marques except Opel, Ferrari and Lamborghini.
  • FAZ highlights a headline duel in electric SUVs between BMW’s iX3 and Mercedes-Benz’s electric GLC, reporting claimed ranges near 800 km and 700+ km respectively and high fast‑charge rates, with real‑world verification still to come.
  • Volkswagen is set to present a new T‑Roc compact SUV, previewed as a potential bestseller, while manufacturers spread across sites such as Odeonsplatz, Max‑Joseph‑Platz, Königsplatz and Ludwigstraße.