Overview

• Hyundai officially introduced the Insteroid concept car in Seoul, blending gaming-inspired aesthetics with rally car design elements from the 1980s.
• The Insteroid builds on the success of the INSTER electric SUV, enhancing its sporty design and user experience to appeal to a tech-savvy, younger audience.
• Key features include a minimalist interior with bucket seats, a roll cage, and a customizable instrument cluster for a highly personalized driving experience.
• Hyundai describes the Insteroid as a celebration of creativity and fun, designed to evoke emotional connections and inspire imagination.
• While not intended for racing, the bold design positions the Insteroid as a potential design icon, reflecting Hyundai's broader strategy to redefine its brand image and innovate in electric mobility.