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Hyundai Unveils Crater Off-Road Concept at LA Auto Show

The design study signals Hyundai's intent to elevate its XRT lineup using U.S.-led off-road development.

Overview

  • Revealed in Los Angeles, the compact Crater showcases heavy-duty gear including skid plates, front and rear lockers, a roll cage, limb risers, a roof platform, and 33-inch all-terrain tires.
  • Hyundai labels the Crater a design exploration and has not committed to production, though design chief SangYup Lee said it could be turned into a production vehicle.
  • Randy Parker, Hyundai North America's CEO, said the brand plans to significantly increase off-road capability in the coming years, using the concept to inform future XRT models.
  • The interior emphasizes a bring-your-own-device approach with a full-width head-up display, detachable mini screens, dedicated off-road controls with terrain modes, and multiple Camp Modes.
  • EV-oriented cues such as digital pixel camouflage indicate an electric direction, but Hyundai withheld powertrain details as the new Irvine-based 'Sandbox' studio guides next XRT designs.