Overview
- Hyundai set the world reveal for November 20 at AutoMobility LA, with the Crater to remain on display through the show’s media and public days.
- Developed at Hyundai America Technical Center in Irvine, California, the concept represents a U.S.-led exploration of rugged design for future XRT models.
- Teaser sketches depict a tall, boxy profile with oversized all-terrain tires, chunky bumpers and skid plates, pixel-style lighting, a sealed front panel, and roof-mounted auxiliary lamps.
- Hyundai has not confirmed propulsion or production plans, with reporters noting the closed grille as a sign that an electrified setup is possible.
- Hyundai Design North America introduced an internal studio called The Sandbox focused on outdoor/adventure ideas, aligning with the company’s broader push that includes a first North American pickup planned before 2030.