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Hyundai Teases Crater Off-Road Concept Ahead of LA Auto Show Debut

The U.S.-designed study presents a tougher direction for Hyundai’s XRT identity.

Overview

  • Hyundai will unveil the Crater concept during a livestreamed reveal at the Los Angeles Auto Show on November 20.
  • Teaser sketches show a boxy stance, elevated ride height, oversized all-terrain tires, roof-mounted lights, a functional rack, and pixel-themed lighting.
  • A sealed front fascia and no visible tailpipes suggest an electric or fuel-cell setup, though Hyundai has not confirmed any powertrain details.
  • Conceived at Hyundai’s America Technical Center in Irvine, the concept is positioned as a design exploration that amplifies the brand’s XRT rugged ethos.
  • No production plans have been announced, and observers view the study as a potential toe‑dip into the lifestyle 4x4 arena led by Ford, Jeep, and Toyota.