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Hyundai Sets 2026 Focus on Quality, Flexibility and Talent, Reaffirms 2030 EV Goals

The company pointed to advancing autonomous collaborations plus a growing robotics program to support its multi-technology strategy.

Overview

  • At a Nov. 5 town hall in Seoul, CEO Jose Munoz emphasized product quality, strategic flexibility across powertrains and markets, and employee development.
  • Leadership restated the 2030 target of 5.55 million vehicle sales with electric models projected to make up 60 percent of the total.
  • Hyundai reported progress in collaborations with Waymo and GM on autonomous and co-developed vehicles as its robotics initiatives broaden the mobility ecosystem.
  • Executives outlined responses to rising Chinese competition through differentiated service experiences, strategic financial partnerships and a stronger eco‑friendly powertrain mix.
  • Electrification plans span hybrids, extended‑range EVs and fuel‑cell vehicles, with officials flagging an 18‑model hybrid lineup by 2030 and Genesis hybrids beginning in 2026.