Overview

• The five-floor site in Seoul’s Gangnam District now opens with a Vintage Collection and an Auto Library created with Japan’s Culture Convenience Club, featuring over 2,500 books and around 500 collectibles.
• Vehicle displays occupy the third and fourth floors, with a dedicated Ioniq area currently showing the Ioniq 5, 6 and 9 and a wall of 108 die-cast models to explore color combinations.
• The N performance brand’s zone highlights research milestones and special models, including the Ioniq 5 N DK edition displayed beside a wall of N components.
• A members-only lounge crowns the building, where visitors can also see a life-size Ioniq 9 cutaway that exposes the EV’s interior layout and battery placement.
• Hyundai says the studio will run regular programs such as motor club gatherings, talks with automotive experts and test-driving sessions.